^ Indeed,
Especially since you can bet on it that this strategy won't be repeated with every single. If UF* is becoming more creative we should see them try to do more and different things to make the singles more interesting for the fans and the general public. Not just repeating the same trick over and over again.
Hopefully this success will give them more and more media attention, and who knows, maybe next single could actually be a theme song for a prime time drama that doesn't need all the extras to be successful.