I think the "barebones" feel just comes from the fact that the song is over 5 mins long with only ~4 types of scene. Had it been shorter, it would have felt full. I think the issue was just that we had the same ~4 scene types over such a long time period, and none of it was story-based, so we were just sitting around waiting for each of the girls magazine covers, which are all basically the same. Nothing super surprising there.
Despite that, it's still good from an idol/H!P PV point of view, and everyone looks great, quite frankly. Kudou is adorable. I want
every clip of her from this.
... but my
god the dancing moves during the dub-step. Embarass. ^^;;;;;;