Just like modelpress, MyNavi also announced their own Trend Rankings for the first half of 2024, but they surveyed teenage girls instead of Gen Z.
https://cm-marketinglab.mynavi.jp/colum ... ankitrend/"BeReal.", a social networking service that has been attracting attention since the previous year, has established itself as a staple social networking service for teenage girls. As has been the trend in recent years, the source of information on trends is TikTok, but the votes were for things that were not just seen or heard about on TikTok, but also experienced in real life, such as actually purchasing something or visiting a theater.
Here is the latest edition of the trend rankings for a total of five categories.
People category
Things to do category
Things category
Words category
Uta Song category
Trend Ranking by Teenage Girls in the First Half of 2024 - People category
1st Place : ME:I 32%
This 11-member girl group was selected for Japan's largest survival audition program "PRODUCE 101 JAPAN THE GIRLS" and debuted in April. Many teenage girls watched the program, and the program's theme song also ranked 9th in the Uta category.Comments from ME:I
"We are truly honored that ME:I has been awarded first place in these rankings! ME:I is truly a group with the theme of "idols of the future," aiming to be an idol image that will become an icon in fashion, music, and various other fields for today's young generation. We have just debuted and we have a long way to go, but we feel like we have made a big step forward, and we are truly happy about that!"
Trend Ranking by Teenage Girls in the First Half of 2024 - Uta Song category
9th Place : LEAP HIGH! ~Asu e, Meippai~ (PRODUCE 101 JAPAN THE GIRLS) 10.9%
This is the theme song of the audition program "PRODUCE 101 JAPAN THE GIRLS," which created "ME:I," who won first place in the People category. This song, which expresses the will of the trainees to pursue their dreams, became a topic of conversation among teenage girls, along with the high profile of the program.