[07/13] OCHA NORMA Major Debut Single "Koi no Crouching Start / Omatsuri Debut da ze!"

[Amped]

Radio Airplay Promotion

OCHA NORMA's debut single "Koi no Crouching Start" is selected as the powerplay song for the whole NACK5 radio station from July 1st to July 15th.
http://www.helloproject.com/news/14755/

[Amped]

Promotion

OCHA NORMA Yonemura Kirara and Nishizaki Miku visit Osaka stores to do some promo work for their single



https://twitter.com/TOWER_NUchaya/statu ... 0912299008



https://twitter.com/hmvbookssinsaib/sta ... 9625769984

They also visited Lovelys Saki's radio show

https://twitter.com/sakipyon31/status/1 ... 4760899584

They also visited the H!P Shop in Osaka

tweet

~~~~~

TV Promotion

OCHA NORMA will be on the show OTOBOKE POPS, airs July 23rd.
https://twitter.com/ocha_norma/status/1 ... 3099411457

[Amped]

Magazine Promotion

OCHA NORMA is on the cover of idol magazine "Rakuyu IDOL PASS vol.19", release is July 11th. Dressed in Summer Yukata, the members are interviewed about their current state of mind as they prepare for their debut
https://twitter.com/LUCK_YOU_tweet/stat ... 3737319425

Rakuyu IDOL PASS vol.19 cover is OCHA NORMA

https://twitter.com/LUCK_YOU_tweet/stat ... 0842234880

Video message

tweet

[Amped]

Promotional release events also announced :

Mini lives are back

<Mini Live & Send-off meeting events>
6/25 Kanazawa FORUS 6F KUUGO Square (Ishikawa)

OCHA NORMA Major Debut single Mini Live & Send-off meeting release event @ Kanazawa FORUS 6F KUUGO Square in Ishikawa 6.25.22

1st event (1:30pm)
1. Omatsuri Debut da ze!
- MC Intro + Recommend to eat in Summer
2. Mistake
3. Daite HOLD ON ME!
MC : Profile Gesture Quiz
4. Kakugo Shite!
5. Ramen Daisuki Koizumi-san no Uta
MC
6. Koi no Crouching Start
Send-off event

2nd event
1. Omatsuri Debut da ze!
- MC Intro & Favorite Ice Cream flavor
~ Saito : Custard Pudding
~ Hiromoto : Choco, Vanilla, Caramel
~ Ishiguri : Orange Sorbet
~ Yonemura : Matcha Green Tea
~ Kubota : Choco
~ Tashiro : Choco-mint
~ Nakayama : Kabocha (Squash)
~ Nishizaki : Mango
~ Kitahara : Pistachio
~ Tsutsui : Melon
2. Mistake
3. Jidanda Dance
OCHA NORMA Best Ten ranking corner
4. Kakugo Shite!
5. Ramen Daisuki Koizumi-san no Uta
MC
6. Koi no Crouching Start
Send-off event

Nakayama Natsume's home prefecture, Natsume's favorite ice cream Kabocha



https://ameblo.jp/ocha-norma/entry-12750201689.html



https://ameblo.jp/ocha-norma/entry-12750216369.html


https://ameblo.jp/ocha-norma/entry-12750216372.html



https://ameblo.jp/ocha-norma/entry-12750219841.html


https://twitter.com/TOWERKANAZAWA/statu ... 1355124736




#Welcome Home Nacchume (Nakayama Natsume) #おかえりなちゅめ




Fan who does a count for all of OCHA NORMA's mini live events, posted the result of the ratio of male/female fans at the OCHA NORMA release event in Kanazawa :
1st event - Male 44% Female 56%
2nd event - Male 47% Female 53%
https://twitter.com/LY9901B/status/1540785506832642048

Ruli falling asleep next to Natsume

tweet

[Amped]

Promotional release events also announced :

Mini lives are back

<Mini Live & Send-off meeting events>
6/26 Ario Kurashiki Outdoor Event Space (Okayama)

OCHA NORMA Major Debut single Mini Live & Send-off meeting release event @ Ario Kurashiki Outdoor Event Space in Okayama 6.26.22

It's very hot outside

1st event (12:30pm)
1. Koi no Crouching Start
- MC Intro + Things to do in the rainy season
2. Daite HOLD ON ME!
3. Kakugo Shite!
4. Shunrenka
5. Ramen Daisuki Koizumi-san no Uta
MC : Profile Gesture Quiz
6. Omatsuri Debut da ze!
Send-off event

There were many Purple shirts for Nishizaki Miku. She has become popular in her home prefecture of Okayama.






2nd event (3pm)
1. Koi no Crouching Start
- MC Intro
2. Daite HOLD ON ME
MC
3. Kakugo Shite!
4. Shunrenka
5. Go your Way
MC
6. Omatsuri Debut da ze!
Send-off event

3rd event (5:30pm)
1. Koi no Crouching Start
- MC Intro
2. Daite HOLD ON ME
MC
3. Kakugo Shite!
4. Shunrenka
5. Kono Chikyuu no Heiwa wo Honki de Negatterun da yo!
MC
6. Omatsuri Debut da ze!
Send-off event

Nishizaki Miku returns home

https://www.instagram.com/p/CfP_7XWpgss/



https://ameblo.jp/ocha-norma/entry-12750393669.html


https://ameblo.jp/ocha-norma/entry-12750385073.html



https://twitter.com/TOWER_AKurasiki/sta ... 6405594114

ratio of male/female fans at the OCHA NORMA release event in Okayama :
1st event - Male 47% Female 53%
2nd event - Male 46% Female 54%
3rd event - Male 51% Female 49%
https://twitter.com/LY9901B/status/1541069055229976582

[Amped]

Promotion

OCHA NORMA Hiromoto Ruli and Nishizaki Miku visit Okayama to do some promo work for their single

HMV Okayama

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Local Okayama TV

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Local Okayama radio

tweet

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~~~~~

YOKOHAMA VISION screen will be playing a 60 second CM of "Koi no Crouching Start" from 7/1~7/15
6am~6pm [once every hour]
https://twitter.com/yokohamavision/stat ... 6319006721

[Amped]

"Omatsuri Debut da ze!" group profile shot added

http://www.helloproject.com/ochanorma/profile/

[Amped]

Store Promotion

First Press bonuses

CD Shops : Postcards


Amazon : Mega Jackets (5 kinds)


Rakuten Books : Can Badges


7-net : Acrylic charm


~~~~~

Store Campaigns

To celebrate the release of OCHA NORMA's Major Debut Single, they decided to hold a lottery for special prizes in collaboration with HMV stores "that support your favorite members."

They will have L sized photos taken especially for this event, original B3 size posters for each store, and original solo cheki photos. Participate by purchasing OCHA NORMA's debut single at the stores listed to participate in the lottery.

Limited Edition A, B, SP
Prize A : HMV limited "Omatsuri Debut da ze!" outfit original cheki photo.
You will be given one at random from the 10 members. This photo will be a shot of one of the members.
There will be no handwritten signatures or illustrations by the members.
Prize B : one HMV designed L sized solo photo of your favorite member.

Normal Edition A, B
Prize A : HMV collaboration design poster
Prize B : one B3 sized solo original poster of your favorite member.

OCHA NORMA will be on the cover of "HMV the music & movie master" free magazine

The "OCHA NORMA×HMV collab the music master" B1 size poster will also be displayed at HMV stores nationwide.

~~~~~

Tower Records "Oshimen Store" project Collaboration Lottery

L-size photos consisting of member solo cut photos taken exclusively for this event, original B3 size posters at each store, and original solo chekis will also be available.
Purchase OCHA NORMA's debut single at the stores listed to participate in the lottery.

Buy the Limited Edition A, B, SP
Prize A : Tower Records "Koi no Crouching Start" Costume Original Cheki. One of the 10 members will be given at random.
Prize B : Original solo photo of your favorite member

Buy the Normal Edition A, B
Prize A : Tower Records collaboration poster
Prize B : Original B3 solo poster of your favorite member

OCHA NORMA Special project limited to Tower Records Shibuya Store to celebrate the release of their major debut single

Tower Records Shibuya Store will hold a poster take-over to celebrate the release.

Display location
1F - 4F down escalator hall

Oversized panel exhibition
The oversized panels will be displayed at the mini event hall on the 4th floor of Tower Records Shibuya Store

A signboard will be displayed at the entrance of Tower Records Shibuya Store to commemorate the release. The sign will be on display from July 12th, 2022 to July 18th, 2022.

http://www.helloproject.com/news/14768/

[Amped]

Another Mini Live & Send-off meeting event added

6/30 Toyosu PIT (Tokyo)
http://www.helloproject.com/event/detai ... 04bb933b1f

It is announced that this mini live will also be an event to unveil OCHA NORMA's "Omatsuri Debut da ze!" Music Video. Those who attend will see the music video ahead of the public release.
http://www.helloproject.com/event/detai ... 5754d1ad8/
https://twitter.com/ocha_norma/status/1 ... 2780702720

OCHA NORMA Major Debut single Mini Live, Send-off meeting & "Omatsuri Debut da ze!" Music Video unveiling event @ Toyosu PIT 6.30.22

setlist
1. Deeto Zenya Kyousoukyoku

- MC Intro + favorite stall at the festival
~ Saito : Turkish Ice Cream
~ Hiromoto : Fries
~ Ishiguri : Pickled
~ Yonemura : Choco-Banana
~ Kubota : Shaved Ice
~ Tashiro : Cotton Candy
~ Nakayama : Beef stew shop
~ Nishizaki : Strawberry candy shop
~ Kitahara : Target shooting
~ Tsutsui : Goldfish scooping

Talk in response to self-introduction answers
Saito said she had never seen Nakayama's "beef stew shop."
Nakayama explained that there was one in Tokyo and that she had seen it when she visited Asakusa before.
Nakayama: "It's delicious, so please buy some and take it home."

Kitahara answered "target shooting" as her favorite festival stall.
She said that she had once hit a target so hard that her family was surprised. When asked if she had ever won anything amazing, she replied, "Sweets."

2. Jiriri Kiteru (first performance)

3. Bacchikoi Seishun! (first performance)

4. Ramen Daisuki Koizumi-san no Uta

- "Omatsuri Debut da ze!" Music Video Viewing party. OCHA NORMA is also watching it for the first time with everyone.

MC : After the screening of the music video, the members talk about their impressions of the scenes that was used in the video.

5. Omatsuri Debut da ze!

- Yonemura said she felt pressured to dance after watching the music video.
- Ishiguri responded, "But I thought of the music video when I was dancing."

- MC announcement : The "Omatsuri Debut da ze!" Music Video will be released tomorrow, July 1st @ 9pm on OCHA NORMA's channel.
~ Sharan Q Makoto and Kenshuusei Goto Hana are in this story music video.

Spoiler: show

Makoto (the grandpa) and Goto Hana (the granddaughter) in the music video were watching OCHA NORMA on TV in their "tea room." The story is about the members' festive mood.

6. Koi no Crouching Start
send-off event


https://ameblo.jp/ocha-norma/entry-12751094901.html

[Amped]

Promotional release events also announced :

Mini lives are back

<Mini Live & Send-off meeting events>
4/23 Shinjuku ReNY (Tokyo)
http://www.helloproject.com/ochanorma/e ... d4088342a2

4/29 Yokohama Bay Hall (Kanagawa)

5/5 AEON MALL Tokoname (Aichi)

5/7 Kobe Harborland (Hyogo)

5/14 Canal City Hakata (Fukuoka)

5/15 OSAKA MUSE (Osaka)

5/21 Yokohama Landmark Hall (Kanagawa)

5/22 AEON MALL Makuhari Shin Toshin (Chiba)

6/4 Airport Walk Nagoya (Aichi)

6/18 Hiroshima Station South Exit Underground Plaza (Hiroshima)

6/25 Kanazawa FORUS 6F KUUGO Square (Ishikawa)

6/26 Ario Kurashiki Outdoor Event Space (Okayama)

6/30 Toyosu PIT (Tokyo)

7/2 Mallage Saga North Bldg. 1F Mallage Plaza (Saga)

7/9 Sapporo Factory Atrium (Hokkaido)

7/10 MORITOWN MOVIX Garden Stage (Tokyo)

More Mini Live & Send-off meeting events added for Release Week

7/13 Certain location in Kanto area
7/14 Certain location in Kansai region
7/15 Certain location in Tohoku region
7/16 Certain location in Kanto area
7/17 Airport Walk Nagoya (Aichi) *6/4 replacement

mini live venues announced

7/13 Spotify O-EAST (Tokyo) *Release Day
7/14 Kobe Harbor Land (Hyogo)
7/15 Sendai E-beanS Rooftop Stage (Miyagi)
7/16 Omiya Stella Town (Saitama)
7/17 Airport Walk Nagoya (Aichi) *6/4 replacement event
http://www.helloproject.com/event/detai ... 4bb933b1f/