[6/8] Morning Musume. '22 71st Single : Chu Chu Chu Bokura no Mirai / Dai・Jinsei Never Been Better!

[Nayoko-Kihara]

So many people to disagree with in one place, that's fun. ($300,000+ for one 4 minute video has and always will seem like a ridiculous number to me, regardless of the artist in question.)

[Zunu]

Big budgets mean big risks. Skimping on production costs has helped MM to keep chugging away for 25 years. How many KPOP groups last that long? How many small production companies are able to steadily put out this much top 10 content? While seemingly maintaining a healthy environment for its employees and mostly (since the Elder Club days, anyway) steering clear of raunchy material? Besides, do we really want to see them turn into a carbon copy of a KPOP group? Didn't Avex try that with E-GIRLS, and they burned bright for a while but then flamed out like trendy groups usually do. It might be a bit cringey sometimes, but a little bad CG here, an excess of glitter curtains there.. it's all part of Haropro magic!

Or as one of the YT comments put it:

一般受けを全くと言っていいほど狙ってない、モーニングらしさやカラーを全面に押し出してるところが最高にかっこいい。

(That they're not even trying to appeal to the general public, and just putting their Morning Musume-ishness and colors all the way out there, that's what's so fucking cool about them!)

[Amped]

Morning Musume. '22 new single "Dai Jinsei Never Been Better!" MV (Promotion Edit)



MV Director : Morita Ryo (Junjou Evidence)
Tsunku's Notes
https://note.tsunku.net/n/n754abcff496b?gs=6c2f4ef21ab2

[CaptainBerryzGiraffe]

What an, er, interesting song...!

Very different hook and song.

Everyone looks great, and I'm sure it'll grow on me lol.

[Zunu]

Visually the video kind of struck me like a more aquatically hued Seishun Collection

[Shoujo Q]

It’s got such a classic Morning sound that I forgot existed outside of their EDM world.

[Amped]

The MV is refreshing with the blue sky and the ocean surrounding them. Everyone looks happy and relaxed. I agree, this reminds me of Seishun Collection. The scribbles are cute. My favorite part is 3:28.

tweet

[Moh]

The MV is cute! Very bright and refreshing. I like this song better overall, though I think it could've been a little faster.

[yumepin]

Big budgets mean big risks. Skimping on production costs has helped MM to keep chugging away for 25 years. How many KPOP groups last that long? How many small production companies are able to steadily put out this much top 10 content? While seemingly maintaining a healthy environment for its employees and mostly (since the Elder Club days, anyway) steering clear of raunchy material? Besides, do we really want to see them turn into a carbon copy of a KPOP group? Didn't Avex try that with E-GIRLS, and they burned bright for a while but then flamed out like trendy groups usually do. It might be a bit cringey sometimes, but a little bad CG here, an excess of glitter curtains there.. it's all part of Haropro magic!

Or as one of the YT comments put it:

一般受けを全くと言っていいほど狙ってない、モーニングらしさやカラーを全面に押し出してるところが最高にかっこいい。

(That they're not even trying to appeal to the general public, and just putting their Morning Musume-ishness and colors all the way out there, that's what's so fucking cool about them!)

I get what people are saying about the cohesiveness in terms of the outfits however I don't think that having cohesive/matching outfits or making a video look less "messy" is K-Pop as the comments are implying. There's plenty of idol groups who do more cohesive costumes than Momusu but don't lose their J-Idolness. Is what they're trying to say is that they want UF to appeal more to the westernized crowd? Which is ridiculous. Sure, I'd like to see less half-jackets during concerts, and we all know there's been room for better styling on occasions but, I'd be sad if sad if they toned down things even more than they already have. I'm saying this as someone who adores the Rainbow Pink outfits. Actually, give me more wackiness, let's reboot Pucchimoni


Also, I love how when a H!P song uses 808s people will rush to the comments going "This is so K-Pop!" as if that means anything

[rikkikow]

When I first watched this MV, I thought they sure clean up nice. It could make a good TIDE laundry detergent commercial.