Well, isn't this ironic. On the same day, UF announced a partnership with Rakuten NFT, this was announced :
After 3 long years, UF is bringing back the SATOYAMA & SATOUMI event to go alongside Hello! Project Hina Fes. 2022.
"Asobu. Kurasu. Sodateru. SATOYAMA & SATOUMI e Ikou 2022" on April 2nd~3rd @ Makuhari Messe Hall 3
The Satoyama movement is a movement to protect and enjoy the nature of the sea, mountains, forests, rivers, villages, and oceans with human hands.
The "SATOYAMA movement" is a new approach to the local (satoyama) landscape and lifestyle, and a movement that serves as a catalyst for the revitalization of the local (satoyama) lifestyle and cultural landscape.
The "SATOUMI movement" will propose a new approach to the lifestyle near the sea, to rethink the industries and interactions that exist there, and to find an appropriate way for people to interact with the sea.
An admission ticket is required to enter the Satoyama & Satoumi 2022 Area.
Due to the new coronavirus infection control measures, the number of visitors staying in the venue will be limited.
In the area, there will be attractive exhibits and displays by local governments, companies, and organizations.
Satoyama Original Curry, a product that takes advantage of local characteristics, will also be on sale.
At the stage in the area, many upfront talents and artists will perform and present reports and proposals on SATOYAMA and SATOUMI activities.
At the stores in the area (some of which are not included), special offers will be available for customers who purchase more than ¥1,000 worth of products.
There is also a food corner outside the area that is open to everyone!
We have the usual collaboration pizza between PIZZA-LA and Hello! Project members, "Spring Hello Pizza '22", and the famous "Ham Katsu Sandwich" from BEYOOOOONDS at the HINA CAFE, as well as other delicious menu items!https://www.up-fc.jp/helloproject/news_ ... p?id=19025How they will they explain their NFT situation to their sponsors, local governments, companies, and organizations? What kind of example are they setting?