I think Sentai Films plans on giving the money to the victims and families of the victims. They can't give it to the company themselves as I think there are some laws against taking donations like that? Not sure how it works in other countries. Sentai Films has worked in Kyoto Animation before so I don't see why they wouldn't want to help out. I think it's good THEY started it and not some off the cuff person. They aren't going to take the money and run. I know a few people who work for the company and I have never heard anything negative about them or their practices.
Other companies in Japan are also setting up fundraisers and I know Crunchyroll is planning on doing something too.
There is a way to support the company itself. By buying digital images from their website. It's not much, but it's something.
They lost everything they had stored in the building. All equipment and computers. They have other buildings, but it's unknown what they had stored on those particular computers.
It's going to be a long while till they can regroup as a company, and I hope they can. Seeing all the support and love coming off of social media for the company warms my heart. They've touched so many people and lives with their work and I'd hate to see this tear them down. But they are Japanese and I'm sure it will only make them stronger in the end.
The death toll is now at 34 and the only one I can confirm that is still missing is Yasuhiro Takemoto, a director for the company. It's hard to weed through all the news because a lot of it's just repeating. I'm trying to avoid twitter because there's a lot of speculating and the google translate just isn't working.
They wont release the names till they can confirm all the victims. But it doesn't look good. I'm still hoping, but he hasn't checked in like some of the other directors.