[1/29] MM。'14 55th "Egao no Kimi wa Taiyou sa / Kimi no Kawari wa Iyashinai / What is LOVE?" (158k in 3 weeks)

[stam4o]

INSTANT LOVE

One of the few MVs i get to love, just love so much just from the first view. It' perfect. Kimi no Kawari wa Iyashinai has it everything.

[yukisuki]

I paused on this accidentally.

That malicious smirk on Riho's face... "Yes. I'm going to kill her now, and I'll enjoy every moment of it." Oh man this is too funny.

[CaptainBerryzGiraffe]

I paused on this accidentally.

That malicious smirk on Riho's face... "Yes. I'm going to kill her now, and I'll enjoy every moment of it." Oh man this is too funny.

Oh man yes, and then Erippon's face in reply is even better, "OH PLEASE DON'T HURT ME!!!!!"....and then kanon is in the background all "oh hi there"

It's too perfect.

[Amped]

promotion

Mizuki, Haruna, Ayumi, Sakura will be guests live on the morning talk show "Hanasaka Times", 1/18
http://www.helloproject.com/morningmusume/media.html

[otaku_blue]

ngl, still kinda cut that the pvs weren't really as great as the last single's but oh well.

i mean the quality of kimi no kawari is great. i think overall everything has really grown on me except for Zukki, Eripon and Sakura's outfit for What is Love haha

Riho's hair keeps getting more and more fabulous. I'm jealous.

Riho has perfect hair. Also everyone is really pretty. I also feel that Haruna cutting her hair 15cm shorter has made her dancing look less weird since she doesn't have to worry about it going all over the place which makes her look more confident.

also current MM is great. I feel like their next step is to find their new Maki and bring bring a tall all rounder who can fill in the void of Sayumi's inevitable graduation,

[otaku_blue]

separate post for a separate idea:

even though the PVs might not so much express it, but there was a lot of extra work put into this single and people need to realise how good of a job UFA are doing right now in terms of managing the group right now.

seriously like they have been promoting the crap out of MM in the media and people haven't even realised how well everything has been coordinated. right now they're hyping up MM with this "surprise announcement". its putting more focus on the group of girls without the need of focusing on line-up changes and the new generation.

i also feel like the kimi no kawari PV is what we wanted for 123 without the excessive sparkles. so UFA is definitely learning LOL.

[Obsidian]

We lost the sparkles and gained a letterbox cinematic aspect ratio.

[Starra]

@otaku_blue: Y'know, I wish I had hair like Riho's. Unfortunately my hair is boring and I can't do much with it. It's also a pain in the ass if I try to grow it out, so I prefer to keep it short.

Most idols have pretty great hair, but Riho's is gorgeous. I also loved Maasa's long hair before she cut it off .

[CaptainBerryzGiraffe]

I think, but am not sure if right, i know why the terrible aspect ratio:
If you notice, the captions are below the video, not ON the video! I think that the reason they did this, was because people like to have the video itself without captions on it! This is helpful for GIFing, pictures, etc. you see what i mean? c:
(Except the captions are KINDA slightly in the way sometimes. )

What do you think?

[Celedam]

MV supercut…