[9/11] Juice=Juice Major Debut - Romance no tochuu

[otaku_blue]

My only issue is with Hachama is that their promotion is very inconsistent.

Like after a few singles they'll kinda give up on the group. Kinda like S/mileage and Mano.

[claneksi]

Is the label that important? I get this feeling that no matter what label, the production and promotion are still done by UFW/UFP, and if there's difference in their promotion it would be the decision from UFP or the higher ups at UFG.

[otaku_blue]

Yes, of course it is.

[Menno]

You would think that the name change to Up Front Promotion would be enough of a hint who's responsible for this kind of stuff. The name change did came together with a different approach to marketing and promotion, but all in all it's more the bigger amount of money that's available now then when a couple of years ago when Mano-chan and S/mileage debuted.

I would
2002 - 2008: The arrogant years - H!P was the biggest, but sales went down dramatically.
2008 - 2012: Biting the straw years - AKB came up, UF needed to do something, but because of the fall in sales and other income losses, the money did stream away into AKB there was not enough budget to so some real promotion that would really made it work. I also have the feeling that they didn't really know where to go with all the groups.
2012 - 2013: The turn around years - After Pyocopyoco Ultra it became obvious that things couldn't go on like this. The focus came back on Morning Musume, focusing on giving them a clear and unique style which resulted in better quality song and more and more promotion. This actually helped the other groups, especially C-ute who finally came out as the group that got a bigger fan base then just the regular fans (before this it was always mentioned, but it never showed in the actual sales numbers). Berryz and S/mileage also consolidated. All this has come together in the launch of Juice = Juice, they have a very clear style (musically and appearance), plus there's money to execute a launch properly on the promotional side.

But to keep this level of promotion up they need to keep on selling enough CDs for a couple of singles, otherwise the promotion will be scaled back again. But first we have to see how this 1st major single does, all the pre-release events must have helped already which will show in the 1st day chart, but they have to keep the momentum going.

[321BreakinOut]

^ I LITERALLY replied to this ignorant person 2 days ago about such a thing

http://kylonwuzhere.tumblr.com/post/597 ... /seriously

(Please ignore my annoying background )

[JonCC]

At the end of the day, what brings in the real money are not CD-sales.
It's goods & concerts.

I never for a moment believe the notion that UFP was ever "on a budget" or "poor".
They make far too much profits on goods, fanclub events, fanclub memberships, two-shots,etc.
Not to mention the massive revenue from concert tours (with nearly every group doing at least one and usually two solo-tours a year plus two additional H!P tours)
That's a lot of money coming in.

It's a matter of wanting or not wanting to use certain promotional tactics.

Yeah, they've gone the way of AKB48 and a million other idol groups by doing endless events.
Not every wota is happy that they feel the need to do this. They are many who despise the "doping".
I'm not always comfortable with it myself frankly: expect stories like Kudo collapsing at the end of events to become more frequent if they start doing them even more often.

Doing this kind of event schedule is grueling and exhausting on the girls.
Just ask Maeda Yuuka and Ogawa Saki: because S/mileage was doing this years before Morning Musume and other H!P groups decided to start doing it.

[Amped]

9/11 competition

Domoto Tsuyoshi (drama tie-up), Porno Graffiti, IU, THE Possible, Baby raids (Ama-chan drama) Okuda Tamio, HR, Fujisawa Norimasa/Ami-kyu Danji, Lady Gaga

Juice=Juice vs. Baby raids vs. The Possible.

Juice=Juice met their competition Baby raids, at Pony Canyon idol event


http://news24.jp/entertainment/news/1629867.html
https://twitter.com/lespros_manatsu/sta ... 9503773696

[321BreakinOut]

Sorry, but Ju=Ju have more attractive features

[Menno]

At the end of the day, what brings in the real money are not CD-sales.
It's goods & concerts.

I never for a moment believe the notion that UFP was ever "on a budget" or "poor".

But during the period of declining CD sales the concerts also became smaller and they had to shut down several of the official shops. Something that looks like they turned around now, for example, they went nationwide with the summer concerts again. That had been just Tokyo, Nagoya and Osaka for several years and also in progressively in smaller venues.

But nevermind, back to Juice=Juice.

[Amped]

promotion

Juice=Juice mini live and handshake at Ikebukuro Sunshine City, 9/11
http://www.helloproject.com/event/13090 ... Juice.html