I decided to listen to it and watch it with fresh ears today and it's really, really good. I can't get over the instrumental. I really think Tsunku likes the dubstep sound, which is great really. I hope he continues to evolve this Tsunku-esque Dubsteppy sound. It sounds current and fresh but still sounds like an H!P song. This does it's job better than OTT did, it has it's goofy talky parts and has that weird "CHHAANNCCCCCEEEEE" line at the end of the chorus that's purely H!P. It's just mixed so well, I'm really really impressed overall with the musicality of the song.
The dance is good, just as good as OTT, if not better. I think it flows with the song VERY well. The only part I kinda think it strange is the part where Haruka, Masaki, and Haruna are in the front and some weird things happen, but it's fine.
Speaking of Haruna, she's improving. I noticed on this video her timing is MUCH better. The only part she really messed up on was the part that sounds like their saying "Shop shop shop shop" and doing that little movement with their arms (first one is at 1:12 or so), she hasn't quite gotten that part, BUT neither has Sayumi - who looked just as bad at that part
. Her circling arms in the chorus is spot on, which is something I think she would have been off on months ago. The small movements that she was always off on are now perfectly synced with everyone else. She's still an awkward dancer, you can tell she was a little lost, but she has improved heaps and bounds. I think by next single she'll be just fine. That hard work is paying off, Harunan!
Ayumi owned the dance pretty hard, leaving Riho in the dust. I think the only thing Riho and Ayumi lack is a sense of personal style, that extra UNF that made dancers like Taka and Eri so great. I actually give that award to MIZUKI. Her hips are a little thrusty-er, her legs go a little higher, her personal style is all over her dancing and she's fun to watch.
Remember when Kanon used to be terrible at dancing?
What happened to that!
The line distribution is better than OTT and goes a much needed direction. Every girl gets their time in the spot light plus some. They added Ayumi in with the 2nd tier singers of Mizuki and Masaki, which is nice (Though Ayumi isn't the greatest singer...). I still don't like Riho and Reina being the only 1st tier singers but I hope that changes when 11th gen comes in because a 14 (most likely) to 2 ratio is really gonna stand out.
I really really really love this song.