i think it would have been better as Love+Ender = LovEnder (and can still be pronounced as "lavender" more easily than love+vendor). it would be much more rockish.
but i don't mind it as-is except that i wish it was romanized either as LovendoЯ or LoVendor. LoVendoЯ is just a tad messy for logos and just writing it out. and not crazy about the logo because i don't like that reflective sunglasses effect, but my expectations for UF's graphics aren't high so i'm not taken by surprise or anything lol.
but nitpicking aside, i'm just glad Reina is graduating into something this awesome.. what we would give for any number of OG's to have gotten something like this.