by iceymoon » Fri Aug 31, 2012 7:42 pm
TYPING IN CAPS BECAUSE FOR SOME REASON THE LEVEL OF THE AWESOMENESS IS NOT BEING EXPRESSED BY THE REST OF YOU. SOHEE, STARRA, JOIN ME.
this song is freaking amazing. i use that word too much so i have to stop and mention how MUCH i mean it. IT'S SO FUCKING AMAZING. it doesn't have the immediate impact of One・Two・Three's intro with Reina's vocal hook, but this song it just builds and builds and aoewrij1oi345jrf[0q jesus it's awesome. i'm glad i'm not one of those people that minds an electro sounds because i can just bask in how cool and current they're sounding and this is MORNING MUSUME. the one group i figured would never go there because Tsunku either didn't want to go there, or didn't try.. even One・Two・Three was much further than i ever thought they'd go in that direction. jarring if you think of 2002-2006 Momusu, and unexpected if you think of 2007-2009 Momusu, and still a leap even for 2010-early 2012 Momusu, but that's the nature of this group. it evolves and totally transforms itself. this is what they need right now, because they're on the rise and what's the best way to grow the fan base? get more casual listeners. give them songs that fit into their world, ones they can't stop humming on the way home, ones that they won't be embarrassed (because Japan is conformist, god knows i'm not embarrassed) sharing with their friends.
and the CHOREOGRAPHY HOLY CRAP. did they get a new choreographer?! just one year ago i remember how for each single release i would pray and hope that they would give us something MORE. something that didn't feel like the usual H!P, and while i loved H!P as it was i felt they needed to catch people's attention with something that highlights their ability and their youth.
so either the choreographer is new, or they asked her for something different, or the music inspired her to level it up. THE FORMATIONS. THE WAY THEY MIX AND CHANGE AND CREATE UNEXPECTED PATTERS *turns off caps lock* the way they show off their numbers, the way it will look fantastic filmed/viewed from different angles. i can see girls everywhere wanting to emulate this dance because it's just so cool, which is one of the main reasons Kpop got as big as it did in Japan. there's also something effortless about most of the moves that i usually find missing from H!P, even in One・Two・Three. i'm gonna be learning the crap out of this.
i can only hope the PV and costumes will highlight the hipness they've achieved with what i can see so far. i'm even totally okay with it fitting in H!P's usual mold, i'm just hoping for a little more coolness than they usually strive for. no wacky hair, bizarre costumes, or backgrounds that clash with the costumes (looking at you, OTT and Suki yo). i'm also worried about promotion (or rather, lack of promotion), but i'm not even going to go there because i've learned i can't expect too much. they've certainly been WAY WAY better this year than they have been.. well, ever (except maybe during their time at the top, but their decisions these days are even different from then). however i know they will not push this as much as they SHOULD.
i'm totally and completely happy right now. and if i fawned too much, it's only because everyone else was fawning too little lol. even the positive comments were pretty conservative.. usually we're much more vocal about even lower quality/less reliable previews!