The men's fashion magazine "smart" is a monthly magazine published by Takarajimasha and goes on sale on the 25th of every month.
The DNA of "smart" is a "street bible for a new generation" aimed mainly at men in their late teens and 20s. It is not only simple and clever, but also delivers free and powerful Tokyo trends (fashion, beauty, and culture).
In addition to sneakers and other daily street wear, the magazine also offers a wide variety of high-quality, long-lasting "aspirational" adult items and outfits.
Men's beauty, which is gaining momentum as men's beauty awareness rises, carefully explains skin care, hair care, and fragrances for the entry-level segment. We are also quick to pick up on movements that have gone one step further, such as men's nail care and shared cosmetics.
The magazine pursues "real fashion" with "true heroes of Generation Z," including popular actors and artists, athletes, comedians, and influencers.