Good management, and funny/interesting concepts for each single, like with the sentai thing. Also, because of the fact that their management seems to be the "go-get-em and do anything for fame" kind, they've gotten a lot of opportunities. Remember that whole weighing contest Momoclo did? It was outrageous and the one girl developed an eating disorder, but they got PR from it. Or that suggestive as hell bikini PV that makes everyone here uncomfortable whenever
Mastarra posts it?
I've always had the impression that H!P/UF has more regard (or rules if you will) for their idols when it comes to what they will and will not do (so nothing shady, like with other groups) and while it has them on a higher pedastal, and kind of distances them from people or keeps them off of certain shows, I've always appreciated it.
I like knowing that none of our girls will ever feel like she has to shave her head bald in order to stay. Or that they'll never do a PV where they simulate nudity/have them dance super provocative in lingerie, when some of the girls may be uncomfortable with it. Or that that they won't have them sleep with old guys in the industry just to get ahead (see: Rinatin's interview after she left AKB and decided to do porn). Or that the girls pretty much seem to have a say with regard to what makes them uncomfortable/unhappy. But while this cap has it's benefits, it also has it's limits. Without that willingness to go-get-em and do anything, lately they always kind of plateau when
any of the groups get a good momentum going. I sometimes feel like they do it purposefully, either because they don't feel up to the task/know how to manage a really popular artist, or because everyone is comfortable with where they're at. No ones overly stressed, everyone makes a decent enough living, so why strive for more when you don't really
need it? Like after selling nearly 100k for the last two MM singles, why not request to have 100k+ shipped out for the first week for the upcoming one that you're doing a lot of promo for?
The decisions make no sense to me sometimes. But, theres probably more going on that what we see. And I am just a viewer from the outside commenting, so.