When I first heard of Aldi, I expected it to stock largely European products, because I knew that it was a branch of a German chain. When I finally went into one, I was surprised to see that it carried mostly U.S. products with odd, slightly off, pseudo-generic brand names, and that there was nothing recognizably German about the store.
I'd be happier if it it did carry mostly European products at low prices, even if they were of somewhat iffy quality. As it is, the food section of Big Lots comes much closer to fitting that description (at the moment, I have two packages of discount-priced Big Lots gnocchi in the freezer - some day, I may work up enough ambition to throw them in a pot and cook them).
I guess what I was halfway expecting with Aldi was an entire store that looked like the slightly-dodgy-gourmet section of Big Lots. I'd probably buy too much stuff in a store like that, then wonder what I'd just bought.
If madness made us strong, we would all be invincible.