Press release :
[Cayhane] x [BEYOOOOONDS] collaboration MV "Now Now Ningen" is now available in stores only!
Let's make it together! New Normal, New Life!
(Head office: Yokohama City, Kanagawa Prefecture, President: Sawato Shindo), which operates stores throughout Japan, has collaborated with BEYOOOOONDS, a group that stands out from the rest of the popular Hello! Project, in their latest song "Now Now Ningen", as part of their efforts to convey the brand concept of "individuality is wonderful.
The music video will be released on February 3, and various events will be launched as part of the "TRIBE PRIDE LINK" campaign.
"Individuality is wonderful.
I want people to enjoy their own individual charm and shining personality.
In this day and age, we want people to be cheerful, positive, and free to express their individuality!
With this in mind, Cayhane has joined forces with Hello! Project's latest group, "BEYOOOOONDS", and the message of their latest song "Now Now Ningen", "Let's Make New Normal Together! We are very pleased to have been able to provide the costumes and art set for this music video.
The colorful costumes worn by the members and the world view filled with various patterned cloths and sundries symbolize the New Normal world and the world where each individual's personality shines.
The energetic and joyful performance of the BEYOOOOONDS not only attracts viewers, but also embodies the message of Cayhane: "Treasure your individuality and enjoy each day as much as you can, just as you are."
Now Now Ningen" MV Story
A secret base built by the members of BEYOOOOONDS themselves. From there, the members produced and distributed a DIY video to convey the message "Let's make New Normal together" to the world. Their video hacked all the visions all over the city. Thinking that they haven't fully conveyed their message yet, the members take out a mysterious button from the secret base...
Special edition music video to be shown in Cayhane stores
To commemorate this collaboration, The "Now Now Ningen" (Cayhane Dance Shot Ver.) will be played digital photo frames in all Cayhane stores (or in-store monitors in some stores) from February 5th (Fri.) for a limited time. We hope you enjoy it!
https://prtimes.jp/main/html/rd/p/00000 ... 06166.htmlList of Chaihane stores in Japan (about 60 stores)
https://earth.cayhane.jp/shoplist/Satoyoshi Utano's outfit and accessories from the store :
https://bit.ly/36iA7EIMaeda Kokoro
https://bit.ly/36izGKAEguchi Saya
https://bit.ly/3t5TDxIShimakura Rika
https://bit.ly/3cjd4x5Kobayashi Honoka
https://bit.ly/3cgUbuQNishida Shiori
https://bit.ly/3comM1zYamazaki Yuhane
https://bit.ly/3cgyJ9cIchioka Reina
https://bit.ly/3sWAT3MHirai Miyo
https://bit.ly/3ciz7nSKiyono Momohime
https://bit.ly/3oqxzdCOkamura Minami
https://bit.ly/3qVlXkETakase Kurumi
https://bit.ly/3pkQdoJ