slowslow wrote:The music video is... I don't really understand why they used aluminum foil... It's like in "Jiyuu na Kuni Dakara" MV with the Kraft paper. They don't have enough budget to do something else ?
Over the years, many critics and researchers have wrestled with that very question. Some, like you, have suggested budget constraints, and others believed that Tsunku's incompetent nephew, being placed in charge of set design, simply never advanced his skillset beyond middle school level. Meanwhile, lots of fans were enraged at the mere suggestion that H!P videos looked cheap. You might remember the Burning Scandal of 2007 -- some hardcore fans resorted to buying dozens of copies of offending critical journals, and posting YouTube videos of setting the journals on fire with Egao Yes Nude defiantly running in the background. Pretty sure there were even death threats issued, not by the fans mind you, but by critics offended by seeing their work incinerated. Nobody took them too seriously, most of them were probably lowkey pleased by the sales, and even moreso by the fleeting attention.
But as violent as that period was, it led to a calmer period of serious reflection, and after a flurry of postdoctoral research at Tokyo Daigaku (Todai), starting with the seminal 2008 work: F(o)ilial Piety And the Her-esy of Idol Hands, through 2015's The Homologies of Set Design and Japanese Patriarchy in Music Video Production, and all the way up to 2020's, Koukoku wa koufuku (Blessed Be the Advert) , the prevailing theory is that Up-Front simply has a secret contract with Daiso or Sekaido to promote arts and crafts supplies.
(j/k)
This song is good, I love it so much!! Also, Kaga's little moment from 2:44 - 2:50? 
). I like the way they've made it work with the lights it's a good contrast to the black parts with the planets.
